Why do you need
social media?
Social media is a great way to network with other people or
business. They key is to network with the right people in your industry. Building
networks or circles of friends, circles of acquaintances and/ or networking with
business is done much more easily and effectively via social media platforms.
Not only is it easier but it is also possible to network with larger players in
different industries like Bill Gates, or Sir Richard Brandson etc. that would
not normally be impossible to meet in real life. These industry leaders often
interact with great blogs or social media posts that you would generally have
to pay thousands of dollars for in real life if you had to attend one of their
conferences. Joining industry leaders on a social platform should then (if only
for this reason) make complete and utter sense. Free tips from great leaders …why
not?
Networking helps
promote your brand
On twitter for example you can gain a great deal of
followers in quick time. True many of them will never buy from you but you can
promote your brand to literally thousands of people for free (except for some
time WELL spent). These people are linked to other people who are linked to other
people and they know people and so blogs, tweets, Facebook posts etc. get
spread to large amounts of people – promoting your brand across large playing
fields. One of our clients only had 40 odd likes on his Facebook Business page
but his weekly total reach was over 500. My simple question to you is this –
Can you see 500 people per week? Probably not – so social media can be extremely
effective in promoting your brand. Even a few likes can go a very long way in spreading
your brand / product / service effectively. Not only is it very effective but
it’s also more cost effective than other methods of marketing your brand.
You need social media because
- Creates networks – word of mouth effect
- Its effective
- You can get great advice for free from great leaders
- You can reach more people quicker than you ever would in real life
- It’s usually free or a very cost effective way of marketing your
