Marketing your brand?
Who to give your business
card to
In
the last two years I have given away 2000 business cards
Given
that sales are a numbers game we also have to be smart make sure our marketing
efforts are not done in vain or ineffectively. Try making your efforts count by
being smart about who you give your business cards to. I have realized that
many front desk people are not always the correct person with the proper authority
to deal with your request, product or service.
Are business cards still a
good marketing tool?
Yes,
I believe that it is as many companies still have business card holders and
it’s easier to go to a business card holder in your desk drawer and deal with
companies in your field than to look around on directories. Problem is, as I
mentioned in my previous blog, that many business cards lack a proper
description of what a product or service is about thus making their marketing
efforts ineffective. After a couple of
months your business card may end up in a bin because people are not sure what
product or service they are dealing with.
Target your brand
While
I was in the wedding industry I learned that many weddings or wedding venues
had a wedding coordinator. I realized that by giving my business card directly
to them (Wedding planner, wedding coordinator, wedding director) it had a more
positive impact on my business. Not only did I give my business cards to them
but I also made an effort to give it to other service providers that where at
the wedding and in the wedding industry e.g. photographers, planners,
coordinators, singers, musicians and so forth. The simple reason for this was
networking with the right people in my industry targeting my brand more
directly with others that may recommend my business. I also believe that once
that first personal contact has been made people are more likely to recommend
you because they had an opportunity to see your product or service personally. It’s
easier to call someone you have met that to make a cold call.
Giving your business card to
the wrong people
I
wouldn’t have helped me much to give my business card to the wrong person e.g.
to a construction companies foreman unless of course he was looking to get
married.
Another
common mistake is just to leave it at reception and hope that he or she would
pass it on to the right person rather try and make an appointment with the
right person and give them your business card personally.
Give your card to the right
people
Give
business cards out as sales still remains a numbers game. Make contact with the
right people and give your business card to them personally.
Network
with the right people in your industry for more positive referrals.
Have a magic day
copyright 2012 - CB.Kruger
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