24 / 7 / 365 Salesman
A website should be seen as a medium that markets your product, service
or brand 24/7/365
Websites remain relatively cheap and have a far reaching audience. If you
consider printed media and its limitations you will quickly realize that a
website is a far better way to spend your money and still have a good Return on
Investment. Brand representatives (although vitally important) can never cover
large demographical areas as effectively as a simple website can. Websites can
easily be advertised by just using your domain name e,g. www.yourdomain.com . This is a simple yet
effective way to speak volumes without paying an arm and leg for advertising.
A website is descriptive of your
brand
Brand representatives can never remember every single detail about a
brand or product. Think for example of a car salesman and how impossible it is
for them to remember all the features on one vehicle. A website can easily
display many products or services and include most if not all of the features
of your current stock. Enquiries and orders can be done easily and effectively
online with minimum time and effort as your website has already done most of
the talking for you.
Your competitor has one
In today’s competitive market there are literally thousands of people
trying to offer the same product of service as yours. Analytics show that more and more people are
shopping online. When I look at my own teenage daughter I realize that even a
desktop has become a dinosaur –like object to her. The new generation is
growing up differently and using smart phones and smart apps. You should be
constantly trying to stay one step ahead of your competition and regularly make
them aware of your brand by using online marketing. You should start your
online campaign with a website.
A website is your shop front
See your website as your shop front and place where you would display
your services or products to your clients. For service providers you can cut a great deal
of cost by working form home and having a website displays your services or
products. Wedding photographers for example don’t have to have a office as they
mostly shoot at venues or botanical gardens. A website can be set up at a quarter
of the cost of an office yet still be as effective in producing clients for
your business
A website is your word of mouth
A lady whom was struggling as a kitchen cupboard installer told me she
was struggling tremendously. I recommended that she starts with a website but
she argued that she did not have money for a website and that she relied on
word of mouth. There are a few points I want to make here – Word of mouth works
for massive networking companies but a small business like a kitchen cupboard installer
will never get enough business from word of mouth with the little work they do.
Secondly without marketing people will never know your business exists
and therefore don’t expect any knocks on your door. A website is the modern day
word of mouth. You should rather say “I can’t afford not to market my brand” the
truth is great companies like McDonalds still market their brands and have websites
why? Because they know it works!
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