More often than not clients struggle to keep their business and
personal social sites separate.
It’s is highly advisable to keep business and personal
social activities separate unless of course your selling yourself as a brand
e.g. motivational speaker e.g. John Doe.
Why keep them separate?
The greatest challenge that we find is that many clients
lack social etiquette that may have a negative impact on their business. People
often display to much of their personal
social life e.g. drunk photos , half naked pictures, hundreds of self love
pictures, childish behaviour etc . on their social sites forgetting that tomorrow
they might deal with some business associate on the same social site. There is an
old saying; “The first impression is a lasting impression” Malcolm Gladwell’s
brilliant book “Blink” describes how our very fist “gut feel” is often very
right and you don’t want clients to get the wrong first impression of you.I think we all have a couple embarrassing moments in our past and we wish we could turn back the clock and undo those stupid moments and that’s where we must be careful with social sites – Be careful not to embarrass yourself to an extent that you may regret it later on in life
The idea is not to remove all the fun from your social site
but there is a certain professional etiquette you want to display on social
networks especially if you going to be serious about business. Social sites can be a fantastic networking platform and that’s
what you want to build on.
Always try and remember
From a personal perspective you should keep your social
sites professional and realize that you are knowingly or unknowingly portraying
and image to the world. You want to send
out a positive and uplifting message about yourself and your brand so keep it professional
and keep it separate.
Arte non Impetu
Photo: Conrad and Pamela Kruger -
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