Wednesday, August 29, 2012

5 ways to attract customers free or very cheaply

Have a good business card

Often I come across business cards that are not descriptive enough. Although the they have  nice business card with a logo, visible contact info and a stunning photo they often forget to describe what business or product is they  are promoting   After a couple of months people forget what the business card was representing an throw it away.

If your business card does not have a description in the business name then always make sure your business card has a descriptive heading in the front.  You can also maximise advertising space by describing some of your products or services at the back of the business card. Always leave a couple of business cards at companies or places your visit, in their community boards or at company representatives.  Your business card is more valuable in someone else's hands than on your own desk.

Use free marketing space.

There are many free online directories that allow companies to advertise a basic business listing for free. Utilize these free directories and they will also increase your online rankings and expose your brand to more potential customers. If you feel a certain directory works well (and the will be those that work well) for you then you can always bump up your add to a better listing with the directory
Some free directories are

Use Google maps

Google maps for business is free but it also offers valuable search results showing you where clients are visiting your website from. This can help you to establish where marketing is working more effectively thus allowing you to spend quality time and money on directories that actually work.

Google maps also make it easier for clients to find you and will expose your brand well in your area. Google is currently working hard on improving these area related searches. So in a nutshell if you on Google maps in your area - you likely to pop up when others may not.

 Use social networks

The modern day word of mouth is social networking like Twitter, Facebook, Pinterest etc. Not all of them will work well for you but will be others that generate a great deal of interest. When we started our business we only had 45 Facebook “Like” but a massive 500 plus weekly views. This interprets to the fact that over 500 people in some way or the other met with our brand. That is 500 plus people that viewed your product and it cost you nothing except some time – but time well spent. Some Twitter profiles have thousands of followers – no given not all of them are interested in your brand but again its free marketing of your brand.

Get a website and domain related e-mails

Top procurement manager and snr buyer for mining equipment Pamela Kruger stated that she never took a company seriously that did not have their own website with their own domain related e-mails. She further said she distrusted free e-mail accounts as they can be more easily used by fraudsters. She said that she liked to see a website as a point of contact and read a couple of reviews before they actually considered sending a request for a quote. As a business owner you should get a proper website with a domain related e-mail account.

Remember a website may often be potential customer’s first point of contact with your brand.
So keep it professional
Conrad Kruger







1 comment:

  1. Good post but theres a new classified site

    I like the way they have simplified everything and how responsive the site it